FERNLEY, NEV. (PRWEB) SEPTEMBER 09, 2020
Simplex-USA Bolsters Market Presence with New Trade Name Change to American Highway – A Simplex Company, as the Organization Paves Its Way to Continued Growth and Road Dominance in the Highway Infrastructure Market
“The American Highway name brings a long-established road creed and added value to our overall corporate brand as a recognized and familiar staple in the industry.”
Simplex-USA, the foremost manufacturer and supplier of infrastructure products to highway contractors throughout the USA and Canada, has transitioned into its new name, American Highway – A Simplex Company; it was announced today by the company’s Co-Chief Executive Officer, Ron Meskis:
“We are proud of our latest addition, ‘American Highway,’ to our company name. Our intent on this pivot to American Highway is to better inform and provide more color definition to this large industry landscape. Of relevance, prior to Simplex’s purchase of Dayton Superior’s paving division in 2019, the trade name of American Highway was predominantly used to supply steel products to the concrete paving industry. As such, the name brings a long-established road creed and added value to our overall corporate brand as a recognized and familiar staple in the industry.”
The road infrastructure leader is recognized as much broader than a steel dowel manufacturer. Particularly considering it expansion into new markets with other integrated American made products as part of facilitating its mass demand in the infrastructure space.
Sarah Bazey, founder of Simplex-USA who led and managed this company for more than 30 years as its CEO, and who further navigated Simplex’s purchase of JC Supply & Manufacturing, including the paving division of Dayton Superior, states, “Our team is comprised of individuals with unparalleled experience and talent throughout the organization. Therefore, our collective human capital will continue to drive unprecedented success within the highway industry.”
The Board of Directors of the newly named American Highway look at the organization’s steady proliferation, counting the recent relocation of its West Coast manufacturing operations to Fernley, Nevada, as part of leveraging the company’s overall operations across its national footprint.
Mark Kaler, Chairman of the Board for Simplex-USA, states, “I am very excited about the forward trajectory of our diversified company as we continue to expand its product offering in the infrastructure market. My history with the name of American Highway goes back to the early 2000’s when I was part of the team which established its name. American Highway has a long-recognized reputation and is something I am quite proud of having been a part of since its inception. Consequently, I am now even more excited to be part of the company’s growth plans; providing added products and value for our contractor and distributor partners.
Paving continued growth and further acquisitions are chiefly in the ambit of American Highway as the pre-eminent leader of specialty road products. Now made even stronger through its new trade name.
More About American Highway – A Simplex CompanyExcellence in Design Life and Quality of Concrete Pavement
American Highway – A Simplex Company, formerly Simplex-USA, is the leading manufacturer and supplier of infrastructure products to highway contractors throughout the USA and Canada. As an added benefit to contractors, the organization is recognized for its proficiency in bundling the most comprehensive and customized package of accessories for its customers. Upholding a blue-chip standard, the company has continued to distinguish its strength and reputation; garnering widespread growth and industry demand. The new trade name, American Highway, follows the organization’s legacy for perfecting its ability to create innovative new products that improve the design life and overall quality of concrete pavement.
As a result of more than 150 years of experience, its team has become a trusted partner to loyal customers, which have increasingly relied upon this exemplary industry leader for providing all needed expert technical guidance and proven solutions. This includes servicing the state and federal authorities, which approve the organization’s products for use in concrete roads and airport pavements.
American Highway has a combined footprint of 448,000 square feet under roof and 25 acres of capacity across three locations comprised of Fernley, Nevada; Kankakee, Illinois; and Minneapolis, Minnesota; with over 150 employees combined working in those facilities.